Doritos Dogs

  • EMOTION INTO ACTION SCORE 90.9
  • YEAR 2016
  • BRAND PepsiCo
  • AGENCY Goodby Silverstein & Partners (Consumer Generated: Travis Braun And Jacob Chase)
  • CATEGORYCPG
  • SUB-CATEGORY Food
  • REGION North America
  • COUNTRY United States of America
  • MEDIUM TV Short

Our Opinion

“Dogs” was the final ad from Doritos “Crash The Super Bowl” campaign of crowdsourced ads. Almost all of these ads over the years have hit 4-5 Star ratings. This year is no different, with “Dogs” earning itself 5-Stars and the number one spot on our FeelMore Super Bowl ranking.This ad keeps it short, simple and funny. Telling the story of three dogs who yearn for bags of Doritos they see inside the grocery store. With a playful storyline and a cheerful soundtrack playing in the background viewers are left with high levels of happiness. And, as usual, mastering the art of emotional storytelling.”