Why these ads?
We test over 600 ads globally, using our highly predictive ad testing approach which creates an Emotion-into-Action™ score - that number you see next to each ad - and a star rating. The higher the star rating, the more likely an ad is to create major, long-term business effects. For FeelMore50 we took a shortlist of acclaimed and award winning ads from all over the world, tested them and ranked them according to their E-i-A™ score. The norm for TV ads is down around 2-Stars - every ad we’re celebrating here did far better. Our global list is 4-Star and above.
Glance through the global top 50 rankings and our micro-rankings by region, medium, category and event. These are the ads which did the most to build Fame, Fluency and especially Feeling for brands in 2016. Enjoy!