AFP Habitat Mothers Day

  • EMOTION INTO ACTION SCORE 82.48
  • YEAR 2017
  • Parent company AFP Habitat
  • AGENCY McCann Lima
  • CATEGORYServices
  • SUB-CATEGORY Financial Services
  • REGION Latin America
  • COUNTRY Peru
  • MEDIUM TV Long

Our Opinion

Peru’s first ever FeelMore50 ad is for financial services provider AFP Habitat to celebrate Mothers’ Day. It’s a commercial that risks losing its audience by waiting until the very end to reveal exactly why the kids in it are learning sign language. But when the revelation does come it provides a big dose of happiness. It’s a great example of how leaving the best moment to last is often the way to a 5-Star ad.