AirAsia The Perfect Lou Sang

  • EMOTION INTO ACTION SCORE 74.87
  • YEAR 2019
  • Parent company Tune Group
  • CATEGORYServices
  • REGION Asia Pacific
  • COUNTRY Singapore
  • MEDIUM TV Long
  • LENGTH 256s

Our Opinion

AirAsia’s contribution to Chinese New Year’s ads comes in at a whopping four minutes and sixteen seconds. This fun packed advert is a whirlwind of millennial stereotypes and feng shui jokes, but the overall message is one of togetherness (although you have to get through four minutes of selfies and cash guns to discover it).