Aldi Kevin the Carrot

  • EMOTION INTO ACTION SCORE 75.25
  • YEAR 2016
  • Parent company Aldi
  • AGENCY McCann UK
  • CATEGORYRetail/Restaurant
  • SUB-CATEGORY Retail
  • REGION United Kingdom
  • COUNTRY United Kingdom
  • MEDIUM TV Short

Our Opinion

Aldi's "Kevin the Carrot" showcases Aldi's food products by making them a sufficient part of the action without feeling forced. Instead, they enhance the storyline, maintaining viewer's engagement throughout and earning this Christmas ad a solid 3-Star performance.