Allegro Costume Party

  • EMOTION INTO ACTION SCORE 84.0192
  • YEAR 2017
  • Parent company Grupa Allegro
  • AGENCY Bardzo / Warsaw
  • CATEGORYRetail/Restaurant
  • SUB-CATEGORY Retail
  • REGION Continental Europe
  • COUNTRY Poland
  • MEDIUM Digital

Our Opinion

A couple of years ago you couldn’t move for Mums in the FeelMore50. The tide of parental love has gone out a bit this year, but a classic Mum-themed story can still get people feeling enough for 5-Stars. Polish retailer Allegro tells the story of a Mum who tries everything to make her picky daughter the perfect costume, before learning what she really wants to go as. Many parents will relate, and the ad takes its time to develop its emotional story arc for maximum impact.