Allegro English For Beginners

  • EMOTION INTO ACTION SCORE 86.651
  • YEAR 2016
  • BRAND Grupa Allegro
  • AGENCY Bardzo
  • CATEGORYRetail/Restaurant
  • SUB-CATEGORY Retail
  • REGION Continental Europe
  • COUNTRY Poland
  • MEDIUM TV Long

Our Opinion

The three minute long spot takes viewers on an emotional journey as an old man attempts to learn English. We travel alongside as he becomes familiar with the foreign words, and the gentle humour used throughout reminds viewers that it’s never too late to learn something new. As the ad progresses, we are hit with other emotions as humour turns to poignancy, hope, surprise, and joy. A classical rendition of “Silent Night” plays softly in the background and is a reminder of the holiday season and feelings of giving and selflessness. The soft string instruments increase the film’s effectiveness and pack the emotional punch that viewers receive at the end of the film. We won’t give anything away, so you’ll have to watch in order to see the heart-warming revelation that brought us to tears. Except for the Allegro search bar that appears in the beginning of the film and the four words that appear on screen at the end, there is only English spoken throughout the spot, which aids its emotional dynamism and shareability. The ad plays on the universal truth that language can present a barrier and prevent you from expressing what is most important, but it provides encouragement that breaking down these linguistic barriers are worthwhile endeavours. There was not a dry eye left in the room as we finished the video, validating “English for Beginners’” well-earn 5-Star rating and EiA score of  86.651.