Amazon Give 60

  • EMOTION INTO ACTION SCORE 79.69
  • YEAR 2017
  • Parent company Amazon
  • AGENCY Lucky Generals
  • CATEGORYServices
  • SUB-CATEGORY Postal Service
  • REGION United Kingdom
  • COUNTRY United Kingdom
  • LENGTH 1:00s

Our Opinion

As one speaker at the TMRE conference this year pointed out, shopping for kids now doesn’t mean trolleys and plastic bags, it means brown cardboard boxes arriving at the door. And Amazon wants to be the brand most Fluently associated with those cardboard boxes, which is why they’re the stars of this 4-Star ad, the animated logos reinforcing the brand’s most distinctive asset. The theme of making someone happy won over a lot of our viewers, and the music – Supertramp’s “Give A Little Bit”, used a couple of years ago in a 5-Star Coke ad – surely helped too.