Audi The Doll that Chose to Drive

  • EMOTION INTO ACTION SCORE 82.36
  • YEAR 2017
  • Parent company Volkswagen Group
  • AGENCY Proximity Barcelona
  • CATEGORYAutomotive
  • REGION Continental Europe
  • COUNTRY Spain
  • MEDIUM Digital

Our Opinion

Audi borrows some ideas from Toy Story to make a commercial thumbing its nose at the toy aisle gender divide, with a princess doll taking possession of a model Audi. An inspiring lead character and top-notch animation help the positive social message get across, and make for a 5-Star ad.