Automobile Association Singing Baby

  • EMOTION INTO ACTION SCORE 83.07
  • YEAR 2017
  • Parent company The AA
  • AGENCY Adam&EveDDB London
  • CATEGORYServices
  • REGION United Kingdom
  • COUNTRY United Kingdom
  • MEDIUM TV Short

Our Opinion

Another ad that proves a great concept, well-executed, can win emotionally where more complex ads often fail. In “Singing Baby” we see a baby. Singing. The baby keeps on singing (classic rock and soul staple “Proud Mary”) even as the car breaks down and the AA arrive. That’s really about it. The combination of a winning lead character and a fun soundtrack is enough to put this one in 5-Star territory.