Avocados from Mexico Avocados in Space

  • EMOTION INTO ACTION SCORE 82.04
  • YEAR 2016
  • Parent company Mexican Haas Avocados Importers Association
  • AGENCY GSD&M
  • CATEGORYCPG/FMCG
  • SUB-CATEGORY Food
  • REGION North America
  • COUNTRY United States
  • MEDIUM TV Short

Our Opinion

Avocados from Mexico made their second Super Bowl appearance with this light-hearted ad that gently pokes fun at pop culture and strange human inventions, especially once you think about them from an outsider’s point of view. The ad stars a group of aliens that take a tour of some of the wackiest trends (like 2015’s white and gold dress Internet war) and other aspects of human life (for example, why do we subject ourselves to the misery that is flying these days?). The aliens’ reactions are hilarious and provide a form of social commentary, but gentle enough to appeal to a broad audience without alienating (haha) anyone. At the end, the aliens finish their tour with delicious Avocados from Mexico, but when one alien double dips, he accidentally gets permanently vaporized. A funny ending to a hilarious, highly emotional 5-Star ad.