Budweiser Wind Never Felt Better

  • EMOTION INTO ACTION SCORE 76.51
  • YEAR 2019
  • Parent company Anheuser-Busch InBev
  • AGENCY Wieden+Kennedy
  • CATEGORYBeverage
  • REGION North America
  • COUNTRY United States
  • MEDIUM TV Short
  • LENGTH 60s

Our Opinion

For several years, Budweiser ruled the Super Bowl ads, with a series of 5-Star ads starring their Clydesdale horses and, often, a cute dog. The Clydesdales are back this time, and so is a dog, and a very famous song… but this is more of a mood piece with a product-related twist (Bud is brewed with wind power) than the story-driven tear-jerkers of yore. It’s well-made and atmospheric, but a 3-Star result isn’t too surprising.