Cineworld Cinema Make Christmas Magical With A Practically Perfect Gift… | A Christmas Wish

  • YEAR 2018
  • Parent company Cineworld
  • AGENCY Twelve Agency London
  • CATEGORYTechnology
  • REGION United Kingdom
  • COUNTRY United Kingdom
  • MEDIUM TV Long
  • LENGTH 84s

Our Opinion

Like Sainsbury’s with Mog The Cat and M&S with Paddington, Cineworld borrow a classic childhood British icon for their ad and appear in our Top 10 for the first time. With a film remake of Mary Poppins on the way, it’s a shrewd choice of character and lands well with the audience at 3-Stars. That said, verbatim analysis suggests the central idea – kids doing something nice for the parents – is driving more happiness than Mary Poppins is.