Coca-Cola Gold Actions

  • EMOTION INTO ACTION SCORE 78.73
  • YEAR 2016
  • Parent company The Coca-Cola Company
  • AGENCY Ogilvy & Mather Brazil
  • CATEGORYBeverage
  • SUB-CATEGORY Carbonated Beverage
  • REGION North America
  • COUNTRY United States
  • MEDIUM TV Short

Our Opinion

Here’s a second Coca-Cola ad, in a pair with ‘Gold Feelings’, though not matching its 5-Star performance. The focus is on the actions that make elite athletes deserve gold, and then an exhortation that anyone can “be gold”. It’s caught halfway between celebration and social activation, but its exuberance – and some great footage of smiling athletes and fans – helps push it to 4-Star status.