Coca-Cola Gold Feelings (Brasil)

  • EMOTION INTO ACTION SCORE 83.17
  • YEAR 2016
  • Parent company The Coca-Cola Company
  • AGENCY Ogilvy & Mather Brazil
  • CATEGORYBeverage
  • SUB-CATEGORY Carbonated Beverage
  • REGION Latin America
  • COUNTRY Brazil
  • MEDIUM TV Short

Our Opinion

Winning gold is the heart of the Olympic Games. Coca-Cola asks a simple question in this montage-style ad – how does it feel to do that? Very good indeed, as it turns out. It’s a straight forward execution of a 5-Star emotional idea, with a special new Olympics song by EDM artist Avicii promoting Coca-Cola’s “Taste the Feeling” slogan.