Coca-Cola Surprise Announcement

  • EMOTION INTO ACTION SCORE 81.29
  • YEAR 2016
  • Parent company The Coca-Cola Company
  • AGENCY AgĂȘncia3
  • CATEGORYBeverage
  • SUB-CATEGORY Carbonated Beverage
  • REGION Latin America
  • COUNTRY Brazil
  • MEDIUM Digital

Our Opinion

The Olympics celebrate the best in athletics, but they also celebrate togetherness and community. This heart-warming advert by Coca-Cola and Agência3 shows the less portrayed side of the Olympics in ads – an ordinary man who embodies the Olympic spirit of community and generosity. He is selected as an Olympic torch bearer in a sweet and surprising reveal. You’ll have to watch the ad to see exactly what happens, but make sure you’ve got a box of tissues close by because you’ll definitely shed a few tears of joy during this heartfelt 4-Star ad.