Dairy Farmers of Canada Mia & Morton

  • EMOTION INTO ACTION SCORE 83.74
  • YEAR 2017
  • Parent company Dairy Farmers of Canada
  • AGENCY DDB Canada
  • CATEGORYCPG/FMCG
  • SUB-CATEGORY Food
  • REGION North America
  • COUNTRY Canada
  • MEDIUM Digital

Our Opinion

Tasked with the mission of making Canadian cheese palatable to Millennials in an era of lowered import regulations, the Dairy Farmers of Canada did the right thing and just told a great cheese-making story that everyone could enjoy. The charming animation style and the father-and-daughter relationship help this ad reach 5-Stars and celebrate Canadian creativity without coming off as, well, cheesy.