Dynamo Share the Love this Mother's Day

  • EMOTION INTO ACTION SCORE 80.32
  • YEAR 2016
  • Parent company Procter & Gamble
  • AGENCY Saatchi & Saatchi Singapore
  • CATEGORYCPG/FMCG
  • SUB-CATEGORY Household
  • REGION Asia Pacific
  • COUNTRY Singapore
  • MEDIUM Digital

Our Opinion

In an advert timed around Mother’s Day, Dynamo and agency partner Saatchi & Saatchi Singapore created a heartwarming story that will have you “awing” the whole way through. A mother’s love is unconditional but often unnoticed. Dynamo reminds viewers that even when children may not appear to notice all that mothers do, they do notice and appreciate their mothers’ hard work. Share the Love this Mother’s Day is an emotionally dynamic story told exclusively through handwritten notes – a unique way to convey a sweet and sentimental plot. The ad received an EiA score of 80.32 and a 4-Star ranking. Congrats Dynamo and Saatchi & Saatchi Singapore!