F&N Chinese New Year 2019

  • EMOTION INTO ACTION SCORE 79.34
  • YEAR 2019
  • Parent company TCC Assets Limited
  • CATEGORYCPG/FMCG
  • REGION Asia Pacific
  • COUNTRY Malaysia
  • MEDIUM TV Short
  • LENGTH 56s

Our Opinion

Time changes, but the taste of love will never change’ is the theme of this year’s winning ad. The sweet nostalgia of F&N Malaysia’s Chinese New Year ad uses the time tested and proven method of showing the progression of a couple’s relationship: from the first date to a family toast decades later. Their love for one another and F&N’s Orange Crush and Classic Sarsi remains unaltered throughout, and – according to the 4-Star rating – the audience love it as well.