Ford Ka Scuba Diver

  • EMOTION INTO ACTION SCORE 79.65
  • YEAR 2017
  • Parent company Ford Motor Company
  • AGENCY GTB
  • CATEGORYAutomotive
  • REGION Latin America
  • COUNTRY Argentina
  • MEDIUM TV Short

Our Opinion

Short and sharp ad from Argentina showcasing the value of surprise in emotional advertising. The ad is nothing more than a good visual idea to illustrate how roomy the Ka’s trunk is, but it’s well-executed and surprising, which puts it firmly into 4-Star territory.