GoPro Hey Ho

  • EMOTION INTO ACTION SCORE 82.82
  • YEAR 2016
  • Parent company GoPro, Inc.
  • AGENCY In-House
  • CATEGORYTechnology
  • REGION North America
  • COUNTRY United States
  • MEDIUM TV Short

Our Opinion

GoPro knows that their products tell incredible stories so for their 2016 Super Bowl spot they let real life stories drive the commercial. What better way to promote your product than by demonstrating the awesome ways that people actually use it? The spot is only 30 seconds long but the ad manages to maintain high levels of happiness throughout, earning it an EiA score of 82.82 and a 5-Star rating.