Good Mood The Good Choice

  • EMOTION INTO ACTION SCORE 82.06
  • YEAR 2017
  • Parent company Suntory Holdings Limited
  • AGENCY Arcade
  • CATEGORYBeverage
  • REGION Asia Pacific
  • COUNTRY Indonesia
  • MEDIUM Digital

Our Opinion

One of a pair of films to promote the launch of Good Mood infused water in Indonesia, “The Good Choice” shows a man making the right choice (buying the brand) and everything going right for him. By the ad’s end he’s a beloved viral celebrity. Sister ad “The Bad Choice”, focusing on the poor results of not buying Good Mood, managed 2-Stars to this ad’s 5-Star rating.