Google We Heart Home

  • EMOTION INTO ACTION SCORE 79.20
  • YEAR 2017
  • Parent company Alphabet
  • AGENCY 72andSunny
  • CATEGORYTechnology
  • REGION North America
  • COUNTRY United States
  • MEDIUM TV Short

Our Opinion

Google’s Super Bowl ad is a product demonstration for its Google Home voice-activation device. Rather than go for a more rational route, Google shows its Home device helping out in a variety of emotional situations: parties, homecomings, and parent-and-child moments. It’s a good choice, humanising the device and making clear how it can feel quite quickly like part of a family.