H Samuel - Beautiful Christmas Gifts at H.Samuel

H Samuel - Beautiful Christmas Gifts at H.Samuel

  • EMOTION INTO ACTION SCORE 79.45
  • YEAR 2017
  • Parent company Signet Group
  • AGENCY TBC
  • CATEGORYRetail/Restaurant
  • SUB-CATEGORY Retail
  • COUNTRY United Kingdom
  • MEDIUM TV Short
  • LENGTH 0:30s

Our Opinion

“Why use Penguins?” asked the sole angry viewer of this ad in our survey. The rest of the results provided an answer. Jeweller H Samuel’s sweet and simple 30-second spot delighted a majority of viewers and the much-loved birds were the main reason why. Just like John Lewis with Monty The Penguin, there’s something about the waddling, serious-faced penguins that fits adorably well with Christmas, even though there’s no traditional link to the season. H Samuel finishes with a strong 4-Star ad, one of the year’s best efforts.