H2OH Pé na Jaca

  • EMOTION INTO ACTION SCORE 81.64
  • YEAR 2017
  • Parent company PepsiCo
  • AGENCY DM9DDB
  • CATEGORYBeverage
  • REGION Latin America
  • COUNTRY Brazil
  • MEDIUM TV Short

Our Opinion

There will always be a place in soft drink ads for footage of young people having a great time. It’s a tried-and-true route to happiness and H2OH! are happy to take it for this Brazilian ad. They add an entertaining twist, though – in Brazil, the phrase “pe na jaca” (“foot in the jackfruit”) means to overdo it, partying to excess. So the ad starts with one young woman running at a jackfruit as if to step on it – but then lightly brushing it with her toe instead. It brings to life the brand message that H2OH! is for people who want to have a good time – but who also know their limits and respect their health.