Harrods A Very British Bear Tale

  • EMOTION INTO ACTION SCORE 77.45
  • YEAR 2016
  • Parent company Harrods Ltd
  • AGENCY In-House
  • CATEGORYRetail/Restaurant
  • SUB-CATEGORY Retail
  • REGION United Kingdom
  • COUNTRY United Kingdom
  • MEDIUM TV Long

Our Opinion

Harrods’s “A Very British Bear Tale” tells the story of a bear, Hugh, who helps restore the magic of Christmas to Harrods Palace after a spiteful elf, tries to ruin the holiday. He enlists the help of Father Christmas, saves the day, and is crowned a prince. The cute animated video produces high emotional engagement among audiences as they root for Hugh to help bring Christmas back to the palace. The warm, happy feelings that both Hugh and viewers feel at the end earned this video a solid 3-Star ranking.