Heinz é muito mais

  • EMOTION INTO ACTION SCORE 82.78
  • YEAR 2017
  • Parent company Kraft Heinz Company
  • AGENCY Africa
  • CATEGORYCPG/FMCG
  • SUB-CATEGORY Food
  • REGION Latin America
  • COUNTRY Brazil
  • MEDIUM TV Short

Our Opinion

Heinz around the world has always made a big deal about its varieties of sauces and condiments. But it’s rarely brought them to life as entertainingly as in this short Brazilian ad, where a diner finds himself on a wild, scene-shifting trip accompanied by various Heinz products. This level of product placement is often a way to turn consumers off and only create Neutrality, but the imagination, rapid pace and colourful scene changes mean Heinz pulls off a 5-Star winner here.