Helga's Love Thy Neighbour Thick Cut

  • EMOTION INTO ACTION SCORE 82.71
  • YEAR 2017
  • Parent company Goodman Fielder
  • AGENCY AJF Partnership
  • CATEGORYCPG/FMCG
  • SUB-CATEGORY Food
  • REGION Asia Pacific
  • COUNTRY Australia
  • MEDIUM TV Short

Our Opinion

Australian bread brand Helga’s bring us a short story of neighbourly kindness with a comic twist at the end. It’s hard to condense a whole feelgood story into 30 seconds, so Helga’s get credit here for creating a clear narrative that puts the brand at the centre but still brings the feelings on strong.