Hershey's My Dad

  • EMOTION INTO ACTION SCORE 80.33
  • YEAR 2016
  • Parent company The Hershey Company
  • AGENCY Arnold Worldwide
  • CATEGORYCPG/FMCG
  • SUB-CATEGORY Food
  • REGION North America
  • COUNTRY United States
  • MEDIUM TV Short

Our Opinion

A little girl is on a mission to connect with her dad and only Hershey’s holds the keys to make this mission possible. This is an ad that requires a light touch with the branding and just the right amount of sweetness, and Arnold achieved the perfect balance between sweetness and levity. The inclusion of a distinctive asset—the Hershey bar—placed in a classic American treat, increases the ad’s Fluency and reminds viewers of the role that Hershey’s plays in nostalgia and family bonding. The ad earned a solid 4-star rating, validating the highly effective use of emotion.