Honda A New Truck to Love

  • EMOTION INTO ACTION SCORE 86.65
  • YEAR 2016
  • Parent company American Honda Motor Co.
  • AGENCY RPA
  • CATEGORYAutomotive
  • SUB-CATEGORY Auto
  • REGION North America
  • COUNTRY United States
  • MEDIUM TV Long

Our Opinion

Singing sheep, a classic Queen track and a Honda truck may seem an unusual combination, but in fact this Super Bowl ad is part of a new breed of automotive ads where a product feature (in this case the Ridgeline truck’s audio options) becomes the centrepiece of a funny story. The result? Brands get to show off what their cars do while keeping emotion high. Of course, cute animals and classic music are both proven ways to boost Feeling, and that helps Honda land a 5-star winner here.