HP Clumsy Junior

  • EMOTION INTO ACTION SCORE 79.71
  • YEAR 2017
  • Parent company The Hewlett-Packard Company
  • AGENCY BBDO Mumbai
  • CATEGORYTechnology
  • REGION Latin America
  • COUNTRY Colombia
  • MEDIUM TV Long

Our Opinion

Computer printers are another category where you’d think emotional advertising was hard to do. This Colombian ad from HP proves that idea quite wrong. It’s the story of a likeable, but clumsy, guy, constantly spilling drinks, losing car keys, and enduring dating disasters thanks to his innate klutziness. Redemption comes in the form of HP’s no-spill printer ink. By keeping the brand out of the way until the last few seconds HP achieves a 4-Star success.