Computer printers are another category where you’d think emotional advertising was hard to do. This Colombian ad from HP proves that idea quite wrong. It’s the story of a likeable, but clumsy, guy, constantly spilling drinks, losing car keys, and enduring dating disasters thanks to his innate klutziness. Redemption comes in the form of HP’s no-spill printer ink. By keeping the brand out of the way until the last few seconds HP achieves a 4-Star success.