Hyundai Chatty School Bus

  • EMOTION INTO ACTION SCORE 81.14
  • YEAR 2017
  • Parent company Hyundai Motor Group
  • AGENCY Innocean Worldwide Seoul
  • CATEGORYAutomotive
  • REGION Asia Pacific
  • COUNTRY South Korea
  • MEDIUM Digital

Our Opinion

Lengthy viral ad showcasing a Hyundai project to help hearing-impaired kids in South Korea, using a device which animates the fog on schoolbus windows. A heart-warming 4-Star ad – perhaps if it had been a little shorter it could have pushed on to 5-Stars, but the strong and original emotional idea comes through whatever the length.