This commercial is the second 2016 Super Bowl spot from Hyundai and Innocean Worldwide on this year’s FeelMore 50. Innocean is Hyundai’s creative agency of record and with two spots in the top 50, they have the formula for successful, emotional ads memorized. Popular celebrities, in this case Ryan Reynolds, placed in comical situations with the featured Hyundai, which takes a backseat to the celebrity’s acting, leads to a 5-Star ad. Obviously the formula is slightly more complicated than that, but at its core, Hyundai and Innocean know what to do to make a 5-Star hit. Ryanville scored slightly lower than First Date with an EiA score of 83.4, but impressively still ranked number 12 on our list.