Hyundai The Elevator

  • EMOTION INTO ACTION SCORE 77.17
  • YEAR 2019
  • Parent company Hyundai Motor Group
  • AGENCY Innocean Worldwide
  • CATEGORYAutomotive
  • REGION North America
  • COUNTRY United States
  • MEDIUM TV Short
  • LENGTH 60s

Our Opinion

“The Elevator” triggered one of the few spots of social media controversy at Super Bowl 2019, with tweeters complaining it mocked veganism for its “beet loaf” joke. Most viewers either didn’t notice or didn’t care, with Hyundai’s entertaining, celebrity-driven film riding its jokes to a top 20 finish. Might it have gone higher with a bit less hard sell at the end? Possibly.