John Lewis #BustertheBoxer

  • EMOTION INTO ACTION SCORE 81.01
  • YEAR 2016
  • Parent company John Lewis Partnership
  • AGENCY Adam&EveDDB
  • CATEGORYRetail/Restaurant
  • SUB-CATEGORY Retail
  • REGION United Kingdom
  • COUNTRY United Kingdom
  • MEDIUM TV Long

Our Opinion

John Lewis and Adam&EveDDB team up in “#BustertheBoxer” creating an ad that embraces the fun and magic of Christmas. Viewers become enthralled by the magical setting and experience feelings of joy with the help of a classic soundtrack (the Vault’s cover of Randy Crawford’s “Onle Day I’ll Fly Away”) and furry woodland creatures. “#BustertheBoxer” perfectly captures the meaning of Christmas and reminds everyone what it feels like to give the perfect gift. This ad creates high levels of emotional engagement and leaves viewers feeling happy, earning itself a strong 4-Star ranking.