Jollibee Ang Regalo Ni Lolo

  • EMOTION INTO ACTION SCORE 82.49
  • YEAR 2017
  • Parent company Jollibee
  • AGENCY McCann Worldgroup Philippines
  • CATEGORYRetail/Restaurant
  • SUB-CATEGORY Restaurant
  • REGION Asia Pacific
  • COUNTRY Philippines
  • MEDIUM Digital

Our Opinion

Sandwich chain Jollibee places a second long viral ad into the FeelMore50 list with this Christmas ad. It tells the story of a hard-up Grandpa looking for a gift for his granddaughter. Eventually he finds the perfect one, to the little girl’s delight: a giant cuddly Jollibee. It’s not the subtlest use of a Fluent distinctive asset you’ll ever see, but it did the emotional trick for our audience and earned a 5-Star rating.