Kia Soul The Turbo Hamster Has Arrived

  • EMOTION INTO ACTION SCORE 81.32
  • YEAR 2017
  • Parent company Kia Motor Corporation
  • AGENCY David&Goliath LA
  • CATEGORYAutomotive
  • REGION North America
  • COUNTRY United States
  • MEDIUM TV Long

Our Opinion

A second Kia ad in the Automotive Top 10, this one promoting the Kia Soul by using its signature Kia Hamsters characters. A new hamster arrival runs wild at the hospital in this slapstick ad, to the soundtrack of Motorhead’s “Ace Of Spades”. The chaotic hamster got Kia 4-Stars, thanks to a fast-paced narrative and a brilliant choice of soundtrack.