King's Hawaiian False Cabinet

  • EMOTION INTO ACTION SCORE 82.89
  • YEAR 2017
  • Parent company King's Hawaiian
  • AGENCY Levit Agency
  • CATEGORYCPG/FMCG
  • SUB-CATEGORY Food
  • REGION North America
  • COUNTRY United States
  • MEDIUM TV Short

Our Opinion

Scoring a 5-Star emotional ad on your Super Bowl debut is a great result by any standards – bread brand King’s Hawaiian makes an excellent start with a commercial that tells a tight, funny story. One thing it gets right is saving the final kicker for after the pack shot – good practise if you want your ad to end on an emotional peak.