In the era of content marketing, the definition of an ad gets rather loose. Case in point – this four-minute music video from successful Thai pop band Room39, which doubles as a promotional film for furniture brand Koncept. It’s an unusual pairing and, frankly, an unusual ad, with a bizarre storyline involving one member of the band rescuing another from her abusive boyfriend (played by the third Room39 member). The hotel room they hide out in is, naturally, packed with Koncept furniture. Whether it’s a typical ad or not, the Thai viewers loved it, and gave “Oh Yes!” the maximum 5-Star rating.