Kwentong Jollibee: Kahera

  • EMOTION INTO ACTION SCORE 82.28
  • YEAR 2016
  • Parent company Jollibee
  • AGENCY McCann Worldwide Philippines
  • CATEGORYRetail/Restaurant
  • SUB-CATEGORY Restaurant
  • REGION Asia Pacific
  • COUNTRY Philippines
  • MEDIUM Digital

Our Opinion

This past autumn’s Grandparent’s Day campaign from Jollibee Philippines presents a format we’re very familiar with—an emotional story with a surprise ending—and executes it extremely well. Jollibee does a fantastic job retaining high levels of emotion throughout the film and creates a relatable situation and protagonist in under three minutes. The film is rich with Feeling and creates Fluency through distinctive assets that include logos and specific colours.