Lazada "Slash" The Leng Chai!

  • EMOTION INTO ACTION SCORE 77.34
  • YEAR 2019
  • Parent company Lazada Group
  • CATEGORYTechnology
  • REGION Asia Pacific
  • COUNTRY Malaysia
  • MEDIUM TV Long
  • LENGTH 95s

Our Opinion

Lazada have taken a very different approach with “Slash The Leng Chai”, concentrating on the difficulties of the holidays rather than the positives. Sick of having your elderly relatives ask prying questions? Lazada have the answer with their rent-a-boyfriend campaign, that not only creates a hilariously over the top advert but also allows women to compete to take home their own rental boyfriend for the holidays.