Lowe's House Love

  • EMOTION INTO ACTION SCORE 81.96
  • YEAR 2016
  • Parent company Lowe's Companies
  • AGENCY BBDO New York
  • CATEGORYRetail/Restaurant
  • SUB-CATEGORY Retail
  • REGION North America
  • COUNTRY United States
  • MEDIUM Digital

Our Opinion

Lowe’s and BBDO New York masterfully take an idea that could be creepy if improperly executed (haunted winking houses, anyone?) and creates a sweet, uplifting story of love and sense of place. Strategically opening and shutting the blinds and careful placement of the hammock to look like a smile enables the houses to reflect the budding romance between the boy and girl in the film. Lowe’s puts the story first and foremost, allowing viewers to travel on an emotional journey throughout the spot, while placing the branding in the background and allowing it to play a more subtle role. There are high levels of happiness throughout, especially when the story comes full circle and a new little boy and girl take the place of the children (now a happily married couple and parents to the little boy!) from the beginning. It’s a feel good film from start to finish, easily earning an EiA score of 81.96 and a very high 4-Star rating.