Lysol Protect Like a Mother

  • EMOTION INTO ACTION SCORE 83.29
  • YEAR 2017
  • Parent company Reckitt Benckiser
  • AGENCY McCann New York
  • CATEGORYCPG/FMCG
  • SUB-CATEGORY Household
  • REGION North America
  • COUNTRY United States
  • MEDIUM TV Short

Our Opinion

When you’ve got a great concept for an emotional ad, sometimes the best thing to do is simply stick to it and execute it well. That’s what Lysol does here, with their CGI-driven film turning human mothers into their natural-world equivalents. It doesn’t have any twists beyond its central conceit, because it doesn't need to. The core emotional metaphor is strong enough for a 5-Star ad on its own.