Tis’ the season for British retailers to undergo their festive fisticuff to ensure their Christmas ads come up trumps. M&S’s “Mrs. Claus” is one of these 2016 Christmas Ads that has been nothing short of emotional with its touching and heart-warming storying, earning it a 4-Star Ranking. “Mrs. Claus” masterfully uses the art of emotional story-telling to create warmth, empathy and a touch of humour amongst its viewers. By adding a modern twist on a classical tale, we see a caring protagonist and the heart felt story of sibling love. This 180 second ad ties in all the right elements to keep viewers highly engaged throughout and leaves them feeling in the Holiday Spirit.