McDonald's McLanche Feliz

  • EMOTION INTO ACTION SCORE 84.93
  • YEAR 2017
  • Parent company McDonald's Corporation
  • AGENCY TBWA Paris
  • CATEGORYRetail/Restaurant
  • SUB-CATEGORY Restaurant
  • REGION Latin America
  • COUNTRY Brazil
  • MEDIUM Digital

Our Opinion

If brands show themselves making real people happy, there’s a good chance they can make audiences happy too. But there has to be some sort of imaginative angle to make this kind of ad work. Here, McDonalds Brazil finds it with a stunt where they bring a child’s imaginary monster to large, cuddly life. The result is the Number 1 Latin American ad of 2017.