McDonald's - Carrot Stick

  • EMOTION INTO ACTION SCORE 77.78
  • YEAR 2017
  • Parent company McDonald's Corporation
  • AGENCY Leo Burnett Worldwide
  • CATEGORYRetail/Restaurant
  • SUB-CATEGORY Food
  • REGION United Kingdom
  • COUNTRY United Kingdom
  • MEDIUM TV Long

Our Opinion

McDonalds don’t just sell burgers, they sell carrot sticks. If you didn’t know that before you watched this ad, you soon will. But from this potentially unpromising concept McDonald’s craft a winning commercial, showing a Dad and daughter getting ready for Christmas and the girl’s determination to put her vegetable snack to festive use. The ad winds up with a strong 3-Star score. Could it have gone higher? Perhaps. The ad’s length is a big factor behind those viewers who felt Neutral, and given that the story’s a simple one, perhaps an edit could have slimmed it down to its highly emotional core.