Mentos Mentors

  • EMOTION INTO ACTION SCORE 82.969
  • YEAR 2016
  • Parent company Perfetti Van Melle
  • AGENCY BBH London
  • CATEGORYCPG/FMCG
  • SUB-CATEGORY Food
  • REGION Asia Pacific
  • COUNTRY Indonesia
  • MEDIUM Digital

Our Opinion

Children are quick and easy ways to capture the hearts and emotions of viewers, and this adorable campaign by Mentos does just that. Children’s easy-going nature makes them naturals at connecting effortlessly and openly with strangers. In this digital film, children narrate interactions between adults using hidden earpieces. The results are funny and endearing, as one woman tells an older man, “You look as old as my grandma.” It’s pure fun and Mentos does a fantastic job of tying the theme of connecting over a Mentos in to the ad. This is a 5-Star ad you definitely don’t want to miss!