Microsoft We All Win

  • EMOTION INTO ACTION SCORE 86.41
  • YEAR 2019
  • Parent company Microsoft
  • AGENCY M: United
  • CATEGORYTechnology
  • REGION North America
  • COUNTRY United States
  • MEDIUM TV Short
  • LENGTH 60s

Our Opinion

Every Super Bowl winner finds a different way to be emotional. Here’s Microsoft using real limited-mobility gamers to demonstrate their Xbox Adaptive Controller product. They lucked out with some of their highly charismatic young stars, but there’s also a wider message here. Gaming, a hobby viewed with suspicion or fear by many parents of young gamers, is also a powerful way to socialise and bring people together. On a night which is all about socialising and friendly competition, what could be more powerful?