Milka The Time Machine

  • EMOTION INTO ACTION SCORE 80.15
  • YEAR 2016
  • Parent company Mondel─ôz International, Inc.
  • AGENCY Wieden+Kennedy Amsterdam
  • CATEGORYCPG/FMCG
  • SUB-CATEGORY Food
  • REGION Continental Europe
  • COUNTRY Germany
  • MEDIUM TV Long

Our Opinion

This sweet Christmas advert reminds viewers of childhood and days spent dreaming for a time machine to magically skip ahead to Christmas. After all, the days leading up to Christmas are some of the longest and most interminable as the anticipation for the holiday grows. Milka shows us that Christmas would be a lot sweeter if we had a time machine to skip ahead to the joyous holiday, but barring the wide spread sale of time machines, Christmas (and those long days leading up to it) can become sweeter with a little Milka chocolate.