M&Ms Bad Passengers

  • EMOTION INTO ACTION SCORE 78.83
  • YEAR 2019
  • Parent company Mars, Inc.
  • AGENCY BBDO New York
  • CATEGORYCPG/FMCG
  • REGION North America
  • COUNTRY United States
  • MEDIUM TV Short
  • LENGTH 30s

Our Opinion

Another fine entry in the long-running Fluent Device campaign starring Mars’ animated M&Ms characters, which nudges into 4-Star territory. This ad leaves the reveal of the familiar characters until its last second – which helps it create a sense of surprise but sacrifices immediate brand recognition (one of the great advantages of using Fluent Device characters).